When Westside Gunn released the first edition of #HWH ten years ago, Griselda was still in its infancy stage. Now, GXFR is a global brand and he is the industry’s pre-eminent multi-hyphenate; artist/label owner/creative/curator/fashion icon.

With Griselda’s core, Westside Gunn, Benny The Butcher, and Conway The Machine now established stars, The trendsetting label is regenerating, revitalizing, and re-inventing itself. Westside Gunn has assembled GXFR’s next generation of stars; Stove God Cooks, Armani Caesar, Rome Streetz, Jay Worthy, and his son Flygod JR (all of whom appear on 10).

Westside Gunn unveiled #HWH’s final installment; aptly-titled, 10, on 10-28-22 and it again topped the iTunes Hip-Hop chart upon its release.

10, not only signifies completion but celebrates what has already been set in motion; and there is no disputing this notorious series will live on and influence for generations.

“It’s only right that we end here. All special things get a memorial release” Westside Gunn reflects. “The last double album was going to be the final one, but it felt weird leaving off at nine and not 10. I had to celebrate this series which has meant so much to fans. Everything I do sounds nothing like the last thing I did. That’s the creative in me, and I’m always going to push the culture forward. I’m ending this on a really special note with 10.”

Today, Westside Gunn released the visual for “Peppas,” which features recent Saturday Night Live musical guest Black Star.

https://music.empi.re/10westsidegunn