Out today, “Boys Don’t Cry” is the perfect visual accompaniment for Greg Aram’s newest single, capturing a summer day with the boys, but without the unhealthy bro vibes.

A collaboration between Greg Aram and longtime friend Daddy Ramazani, the video subversively showcases motifs associated with outdated concepts of American masculinity, reinforcing the single’s call to disregard those toxic ideals in favor of emotional intelligence and maturity. His crew runs deep with models Christian Dion and Levi Berlin, NYC rappers Ro Ransom and Orrin and NYC skateboarder Chris Hell as they go from wearing bullet-proof vests to glitter eye shadow in the span of a quintessential summer day. The music video follows Greg’s spring single, “Lazy Bone”, and 2016’s Peach EP, which has garnered over 700k Soundcloud streams.

Greg Aram is a pop singer and songwriter currently based out of New York and Los Angeles by way of Hoboken. An all-around fun time enthusiast, Greg’s body of work has hailed praise from the likes of Highsnobiety, VFILES, DJ Booth, Purple Melon and COMPLEX.