Today, Prof uncovers the music video for his new single “Criminal.” It’s the latest release from his forthcoming Pookie Baby LP, which arrives everywhere on April 13 via Rhymesayers Entertainment.

https://rse.lnk.to/PookieBaby

The clip highlights yet another side of the critically acclaimed Minneapolis rhymer and singer. After joining a raucous party in a limo, he quickly realizes the vibe isn’t right and he stops the limo to hop out. That’s where things begin to get a little crazy. Directed by Tomas Askimit, the stunning video paints a dark and surreal backdrop for a moody and introspective track, allowing Prof the room to flex some vocal range and raw emotion with his soulful and hypnotic delivery.

Speaking on the song, Prof had the following to say, “Sex, drugs, and alcohol are false solutions to depression, but you find yourself turning to them for a quick fix to your pain. ‘Criminal’ is about the gut-wrenching feeling when you wake up after a night of bad decisions to find that you’ve only made your life worse. It illustrates a certain romance involved in that vicious cycle.”