With previous singles like street favorites “Paper” and “La Da Da”, indie/Detroit Hip Hop veteran, Nametag Alexander changes pace with his new lead single, “Down”. In place of his normal high-octane and aggressive delivery over Boom Bap production, “Down” features a smoother ‘Tag with a more mellow delivery focused towards the opposite sex. This summertime vibe is composed by Virginia newcomer; JR Swiftz.