More than two decades after their classic collaboration “Every Record Label Sucks Dick,” legendary emcee R.A. The Rugged Man and iconic producer Buckwild are back with another powerful statement, in the form of R.A.’s new music video “Media Midgets”. This time around, the target is broader: from TV producers to radio stations to government propaganda. “Society continues to be brainwashed and programmed,” explains the Rugged Man. “They are told what to watch, what to wear, how to think, how to vote, who’s lives are important and unimportant, what music and entertainment is relevant. The youth especially need to know that they are being programmed, and spoon fed another man’s agenda. They have to think for themselves.”

For the video, director Douglas Quill envisioned a dystopian, post-apocalyptic future where free thought and expression are dead. “It’s basically society being programmed and turned into mass marketed puppets, until the truth teller shows up and flips the switch,” says R.A. “That’s when society revolts against the oppressive brain washing machine. I think it’s deep but fun and super visual at the same time. This is my most ambitious, biggest, most cinematic video so far.”

Today at 7pm EST, R.A. The Rugged Man will be conducting an “Ask Me Anything” session on Reddit in celebration of the video release. Visit Reddit for more info.

“Media Midgets” can be found on R.A. The Rugged Man’s critically-acclaimed album Legends Never Die, which appearances from Tech N9ne, Talib Kweli, Brother Ali, Hopsin, Vinnie Paz, Krizz Kaliko, Masta Ace, Eamon, and more. Legends Never Die now available from Nature Sounds, iTunes, Amazon, and in stores worldwide.

iTunes: Legends Never Die – R.A. the Rugged Man

via Nature-Sounds