7evenThirty and Gensu Dean. Rapper and producer. Mello Music Group stalwarts and Jackson, Mississippi natives turned Dallas denizens. Their working together was fated, rooted in shared soil before it was written in indelible ink. With 7evenThirty’s sophomore album, The Problem, the duo have committed their destined collaboration to wax, giving rap listeners an album that wrestles with the rapidly changing present and carves out a much-deserved space in the forever-uncertain future.

With his delivery sharper than ever, 7evenThirty is comfortable and confident no matter where Dean’s snares and kicks hit. He moves in and out of double time with deceptive ease. Furthermore, his styles are markedly varied throughout, ranging from rigid and rapid fire to bouncy and playful.

7evenThirty also tackles several other emotionally and sociologically rich topics. The perils and paranoia associated with our dependence on technology, the problems facing the next generation — amidst the rubble, he leaves no stone unturned.

iTunes: The Problem – 7even:Thirty

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