Today 7evenThirty announces his sophomore album, The Problem, produced entirely by 12 bit beat maestro Gensu Dean. The pair both hail from Jackson, Mississippi, but now both reside in Dallas where they produced the new album. The first track (“$ Stacks & Body Bags”) off the record is meant to shake things up a bit, showcasing a whole new side of both 7evenThirty’s flow and Gensu Dean’s nasty update on raw 12 bit production. The track is streaming at Soundcloud and can be downloaded immediately with album pre-orders.

iTunes (preorder): The Problem – 7even:Thirty

The new album finds 7evenThirty sharper than ever in terms of delivery, comfortable and confident no matter where Dean’s snares and kicks hit. 7even moves in and out of double time with deceptive ease. Furthermore, his styles are markedly varied throughout, ranging from rigid and rapid fire to bouncy and playful. Still, 7evenThirty’s dexterity behind the mic doesn’t supersede his thought provoking lyrics.

Working with his preferred SP-1200, which only allows ten seconds of sample time, Gensu Dean has once again managed to modernize golden era aesthetics, crafting intricate and fluid beats through stringent composition. Favoring sonic diversity over claustrophobic cohesion, Dean’s banging suites are perfectly tailored to 7evenThirty’s wide-ranging subject matter.

The sole feature comes from venerated New York MC Sean Price on “Hook Heavy.” Over Gensu Dean’s menacing production, Price’s gruff deadpan delivery proves the perfect counterpart for 7evenThirty’s energetic and elastic wordplay.

With The Problem, 7evenThirty and Gensu Dean have cut all but the essential. The twelve tracks are clear and concise in execution, totaling forty minutes. Pre-order the new album today.

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