Hip-Hop emcee Chris Gatsby is the latest young talent to emerge from the Bay Area’s rich hip-hop talent pool. Today, he’s dropping the visuals for the track “Keep It Moving,” produced by Boston beat maker Statik Selektah, the lead single is off of his debut album, Middleground: Morals & Money to be released on January 21, 2014.

The Bay Area native describes the song as being about “that philosophy of keep it moving, stay true to what you believe in, the principles you grew up on. In the first verse I talk about ‘I keep it old school / I live by old rules.’ That’s what I stay true to.”

Years in the making, Gatsby says of his debut album, “With life in general, I feel that as humans, no matter what walk of life you’re from, we all strive to find the balance in life, and I describe that as the middle ground … I believe that finding that balance is always affected by money and morals.”

Middleground: Morals & Money will drop January 21, 2014. Production is shared by Illmind, Statik Selektah and Da Hermit.

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