New York Emcee AKIR returns with a brand new video for “SOUL” which features Lessondary’s Che Grand from his upcoming EP “Focus”. The hard hitting single was shot entirely in the Netherlands and directed by Jere-Me. The video shows the Rebel Armz representative spitting his trademark flow over a dark instrumental from the man himself. Whether in the streets or the studio, AKIR showcases why the system will never be able to buy his “SOUL”.

For more information on AKIR, visit his official site AlwayKeepItReal.com, Viperrecords.com and follow him on Twitter at @AKIRONE and @NETWORKDAILY

Directed by: Jere-Me
Written by: S.Woods (Always Keep It Real, ASCAP)
Produced by: AKIR for The Sound (Always Keep It Real, ASCAP)
Vocals by: Che Grand & M. Bobo