Renowned Philadelphia artist Freeway continues to prove that he is a one of a kind lyricist with his latest solo album, “Diamond In The Ruff.” Serving as his first official full-length album since teaming up with Jake One for the critically acclaimed 2010 project, “The Stimulus Package,” “Diamond In The Ruff” has been years in the making and is truly Freeway’s most illustrious album yet.

In this video, Freeway takes us behind the scenes at the photo shoot for his upcoming album, Diamond In The Ruff. Freeway tries on different outfits, ranging from Diamond Supply Co. to his own Beards’R’Us brand and gives viewers a sneak peak of what visuals they can expect from Diamond In The Ruff.

Diamond In The Ruff will hit retailers worldwide on November 13, 2012 via Babygrande Records.

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