Cali underground rap legend Murs proudly presents the music video for “316 Ways”, premiering today on MTV to celebrate today’s release of Love & Rockets Volume 1: The Transformation, his new album produced entirely by Ski Beatz, the man behind classic tracks for Jay-Z, Mos Def, Camp Lo and many more. Love & Rockets comes courtesy of BluRoc, the fledgling imprint headed by ex-Roc-A-Fella co-owner Damon Dash, who also counts rappers Tabi Bonney and Da$h, singer McKenzie Eddy and musician Sean O’Connell on his roster. The BluRoc crew is currently on the road for the MTV/Sirius/Adidas-sponsored Hip Hop & Love Tour, on track to hit 50+ cities between September 27 and November 26. Love & Rockets’ cover art was designed by Dave Barnett, the talent behind covers for Curren$y’s Pilot Talk series. The album features O.C., Dee1, Tabi Bonney, Ab-Soul and Locksmith, and is available on iTunes, Best Buy and mom ‘n pops worldwide.

directed by Shruti Parekh