Conjuring the power for the 90’s kid, iLL-Literacy breaks out with “Gentleman’s Kool-Aid,” a music video that stretches DIY to the limits. Featuring a hand-made nightclub diorama, action figures from their parents’ garages, and hallucinogenic red vines growing wild in the Grand Canyon, the video (shot mostly on a passé 8mm camcorder) is juxtaposed with reinterpreted 16-bit throwbacks that become increasingly psychedelic. The song, “Gentleman’s Kool-Aid,” questions the concept of manhood through conjured ego, adding another layer to the musicians’ representation of their experience coming of age at the same time as the internet.

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