“The ‘Stay Up! (Viagra)’ video represents a new wave in the Music Video,” says director Jason Goldwatch. “It is a smash up of music video, reality television, and highbrow conceptual art. By taking some of the world’s biggest stars, who are normally surrounded by security and droves of crazed fans, and hiding their identity, we allow them to interact with the ‘real world’, unrecognized, unhindered, and free to walk alone – almost as if new people.”

Shot in High Definition on the streets of LA, the video features 88-Keys and Kanye West dressed in full prosthetic makeup made to appear in their late sixties, out on a night on the town. Utilizing the talents of makeup artist Tony Gardner of Alterian Effects (Michael Jackson’s “Thriller”, “Hairspray”, “Shallow Hal”, “Seed of Chucky”, Daft Punk) the video creates an intimate and comedic look at the two real life friends.