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One of the most underestimated elements of live hip-hop is the importance of a dope hypeman.

Aside from DJs, producers, and MCs, an often overlooked aspect of live hip-hop is the back-up MC and party host, commonly referred to as the Hype Man. Scion’s Hype Man Contest is aimed at discovering the quintessential rhyme spitting master of ceremonies.

Are you hype? You got the skills and knowledge to capture mass appeal? Can you get the party crackin? Be the first Scion Hype Man!

Submit a DVD of your hype man skills. 30 winners will be chosen, and each will be sent to one of three contest markets in Atlanta, Chicago and Los Angeles in mid October, 2007. All thirty heads will scrap, battle and compete in a live video taped audition program that encompasses numerous rounds of Hype Man tests and scenarios.

Each audition will be moderated by hip hop society legend Ricky Powell, who is well versed in the history of hip-hop, and has experience being in front of a crowd and a camera. Ricky will work the stage with a DJ to test the skills of each Hype Man while evoking questions and reactions from the esteemed three-judge panel comprised of DJ Clark Kent (Jay-Z, Biggie Smalls), Skillz (Jazzy Jeff’s hype man), Anthony “Ant” Marshall (Lyricist Lounge).

Each of the three regional audition/contests will produce one winner (and an alternate) that will receive $2000 and a spot on an upcoming Scion Live Metro US Tour alongside past artists such as Talib Kweli, Ghostface Killah, De La Soul, and GZA, ect…!

Log on now to http://www.scion.com/hypeman for official rules and entry information on how to submit a DVD-taped example of your hype man skills!